The Grammy Effect: Do music artists earn more after winning a Grammy?
Do you think a Grammy win helps a career long-term... or just adds too much pressure?
Typically, yes.
For any artist, winner, nominee or performer at the Grammys, surges in earnings range from 4 to 400% after the ceremony. (Billboard)
Grammy Success Stories
Taylor Swift’s Folklore won Album of the Year and saw a 53% increase in earnings in the week of and week following the ceremony. Her entire catalog also saw a 12% increase in revenue.
Samara Joy won Best New Artist and saw a 989% boost in sales and a 670% increase in on-demand streams for her album Linger Awhile, which won Best Jazz Vocal Album.
H.E.R. saw a massive 6,771% increase in song sales for her hit “I Can’t Breathe” on the day it won Song Of The Year as compared to the day before.
Past Best New Artist winners have gone on to star in major Hollywood blockbusters (Dua Lipa); headline arena tours and sign major brand deals (Megan Thee Stallion); become LGBTIA+ icons (Sam Smith); and reach multiplatinum status (John Legend).
Yes, a Grammy win opens up new career avenues and builds global visibility. But (!) it does not guarantee a successful, long-lasting career.
What music artists should do
Be proactive.
Stay vigilant about ownership and creative control, and negotiate good terms.
Diversify your income streams. (Sync licensing, merch, brand partnerships, and more)
These are useful tips whether you’re a Grammy winner or not!
And these are some ways we help our clients protect their work and maximize their earnings. (We share a lot of great stuff like that here!)
So if you are a creative artist who...
wants to protect your work and rights,
seeks a better understanding of the business
and legal aspects of your career, and
hopes to explore different ways to earn from your craft
...make sure you follow our updates!